The Other Corener
by Kevin Fentress I sent the following letter to the Wrigley Company (which owns Skittles). I will post any response I get to this blog. Dear Wrigley, I’ve enjoyed Skittles since I was a child. Whether I was getting candy at the movies or at Walgreens, they were always a favorite of mine. And though your Sour and Tropical lines are perfectly decent, Skittles’ classic combination of flavors will always be unbeatable. I recently bought some Skittles at a movie theater, but as I started eating them, I noticed something was off. Lime didn’t taste like Lime anymore. Upon inspection of the wrapper, I realized that Lime had been replaced. Lime-green Skittles were now Green Apple flavored. I didn’t write this letter to ask why you did this, because I think I already know. We live in an age in which the notion, “if it ain’t broke, don’t fix it” no longer applies. The products we consume are constantly being updated, adjusted, and rebranded. I partially blame this mentality on the Internet, which advances the idea that in order for something to be good, it must be brand-new. But let’s get back to the business at hand. Wrigley, I do not say this lightly: the replacement of Lime by Green Apple is nothing less than a travesty. Lime was always a flavor that I held in high esteem. Though it was not my favorite, it was always reliable. It was a Skittle I was happy to get whenever I pulled it out of the bag.
Green Apple, on the other hand, is simply a weak flavor. After my first taste, it immediately dethroned Lemon (which I don’t dislike) as my least favorite Skittle. The greater problem is not Green Apple’s taste in and of itself, but rather its incompatibility with the other flavors. Skittles are no longer the perfect mixture of flavors they used to be. Lime is an essential link in the Skittles chain, and I implore you to bring it back. I just want to taste the rainbow again. Sincerely, Kevin Fentress
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